This is a true deep violet lipstick. Very pretty on my skin tone, but if you are fair to tan it will come off a bit vamp. It is a bit of a drier matte which is nice. And it tends to stain the lips. Worth the price. Love the way it feels on my lips although it is matte it does not have that dry feel to it. This is limited edition from
the M.A.C Strength Collection which will be available in stores. Jan. 6, 2013.